Brooks Brothers SS25 — Creative assistant by Nazlı Can

Brooks Brothers SS25

Creative assistantLookbook & e-commerce · 2025

Three days, one season — and each one asks for the opposite of the last.

The SS25 season for Brooks Brothers was shot as three separate jobs. The first lookbook was built as a set: a hand-finished ochre wall, terracotta tiles, a few pieces of wood and rattan, warm enough to put the ecru, the red cable knit and the tobacco suede in the same season. The second stripped all of it away — cream seamless, no props, no horizon — so everything the frame says has to come from the garment and the stance. Then the e-commerce day, where the brief inverts completely: nothing should look styled at all.

My part ran through all three: look preparation and continuity, fittings, steaming and pinning between set-ups, and holding the same pressing, the same roll, the same break so that a set, a seamless and a product row still read as one season.

Jump to the e-commerce row

Lookbook I — the set

One room, one wall, one tiled floor. Nothing in frame competes with the clothes, but nothing is neutral either.

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Lookbook II — seamless

The set disappears. Where the linen breaks, how a pleat falls, how far the sleeve is pushed up — that is the whole frame.

Men's

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Women's

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Together

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E-commerce

Here the brief inverts: the frames are read next to each other, at thumbnail size, by someone deciding whether a collar sits right. Same light, same distance, same stance, garment after garment — every frame that draws attention to itself breaks the row.