

A Father’s Day campaign that refuses the studio portrait and goes fishing instead.
Two generations, one long summer day: a lake at the reeds, a tailgate, a beach with a surfboard carried between them, an Airstream at dusk. The wardrobe moves with it — linen and knit polos, chino and white denim through the day, then black tie against silver aluminium at the end. The idea is inheritance without sentimentality: the same colours worn two ways, thirty years apart.
I worked as creative assistant across the shoot: look preparation and continuity between the four grounds, dressing on location, and keeping the father-and-son pairs reading as deliberate rather than matching.














