Lee FW24 — Creative assistant by Nazlı Can

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Lee FW24

Creative assistantFW24 campaign · 2024
Lee FW24 — Creative assistant by Nazlı Can — cover

One model, one seamless, and a wall of dead television sets.

The Lee FW24 set was built as a single prop idea: cathode-ray televisions stacked, cabled and switched off, their grey screens turned into the only pattern in the frame. Everything else is stripped back — cold studio white, black and indigo denim, one red-and-navy check shirt as the season’s accent. The furniture is the styling.

I worked as creative assistant on the day: prop layout and continuity as the stacks were rebuilt between looks, steaming and dressing between set-ups, and keeping the frames reading as one sequence.

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Credits
PhotographyKemal Tıkna
Creative directionSezen Geren
StylingHakan Nalçacı
Art directionKarya Gültang
Creative assistantNazlı Can
Styling assistantBalım Tıkna
HairZiya Doğan
Make-upMeral Kaftancı
ProducerNeslihan Çorapçı
AgencyArt Studio Plus
ClientLee