Mannequin Challenge — Concept, styling & manipulation by Nazlı Can

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Mannequin Challenge

Concept, styling & manipulationHistory of Visual Communication · 2025
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — cover

Four characters, one dress form, and no body underneath to make any of them convincing.

A group brief from History of Visual Communication: build a figure without a figure. Working as Group 3 — with Ashley Paola Buret Ramirez, Yijia Shao and Ami Toyoda — we wrote four archetypes, La Bomba, Rebel, Multicultural and Brat, each pulled from a different visual lineage: Copacabana showgirls, Picasso's cubism, diasporic craft, and Eve as the first brat. Each was researched, boarded, then styled directly onto the mannequin out of clothes, wire, netting and whatever the studio had.

Three of the four were realised and photographed, then cut out of their backgrounds so the silhouette had to carry the whole story on its own. The second half was mine alone: pushing those stills into motion with AI video — cubist shards falling around the Rebel form, Lola redrawn onto a theatre stage — turning a static styling exercise into a short piece of digital content.

Jump to the mannequins

Development — four archetypes

La Bomba — LolaCopacabana showgirls. Femininity built out of the act of being looked at.
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Reference
Reference
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Moodboard
Moodboard
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Research
Research
Rebel — PicassoCubism as a styling method: displaced volumes, multiple viewpoints, order taken apart on purpose.
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Title
Title
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Concept & keywords
Concept & keywords
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Spatial distortion
Spatial distortion
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Styling moodboard
Styling moodboard
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Outfit drawings
Outfit drawings
Multicultural — SireneNet, crochet and printed cloth carried across borders — a figure assembled from several places at once.
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Title · 2
Title
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Concept
Concept
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Research board & colour palette
Research board & colour palette
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Runway looks
Runway looks
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Runway looks · 2
Runway looks
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Styling board
Styling board
BratEve as the original brat: curiosity over rules, mess over perfection, romance without purity.
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Reference · 2
Reference
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Concept · 2
Concept
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Moodboard · 2
Moodboard
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Keywords
Keywords
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Styling board · 2
Styling board

What looks “wrong” becomes the main language of the design.

The mannequins

Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — La Bomba — LolaFeathers · mirror ball · shearling
La Bomba — LolaFeathers · mirror ball · shearling
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Rebel — PicassoWire hangers · tailoring · calico
Rebel — PicassoWire hangers · tailoring · calico
Mannequin Challenge — Concept, styling & manipulation by Nazlı Can — Multicultural — SireneNet · crochet · printed cloth
Multicultural — SireneNet · crochet · printed cloth
La Bomba — LolaFeathers · mirror ball · shearling
Rebel — PicassoWire hangers · tailoring · calico
Multicultural — SireneNet · crochet · printed cloth

Manipulation

The cut-outs were then animated: the Rebel form with its own cubist debris falling around it, Lola redrawn as a stage illustration. The brief asked for a GIF, and La Bomba was delivered as one — short, silent, looping. The object moves just enough to stop reading as a photograph.

Rebel · falling shards
Rebel · locked body
La Bomba · GIF, to the brief

In the studio

Vlog — Ashley Paola Buret Ramirez

Development boards contain third-party reference imagery — runway, artwork and archive photography — reproduced here for research and study only. All rights remain with the original photographers, artists and houses.

Credits
Concept & stylingGroup 3 — Nazlı Can · Ashley Paola Buret Ramirez · Yijia Shao · Ami Toyoda
ManipulationNazlı Can
VlogAshley Paola Buret Ramirez
MotionAI video — Midjourney · Veo
CourseHistory of Visual Communication
ProgrammeMA Fashion Styling, Creative Direction & Digital Content
SchoolIstituto Marangoni, Milano
Mannequin challenge28 November 2025